Center for Financial Literacy Education Africa

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CFLE Africa represents both consumer finance education, and financial service and product providers strategic partnership and consulting. We are key advocates for consumer finance knowledge – sharing the essential principles to personal finance knowledge. However, we also serve as consultants and work with the financial service and product providers to help them increase their bottom line, serve communities better and be more impactful. We serve the common good for both consumers and financial institutions.

Today we are taking a critical look at rethinking insurance business; challenges and solutions.

In the business world, businesses change in one way or the other, and that can be either negative or positive. To meet customer demands and to build a market reputation, it is necessary to behave in a proactive manner.

The insurance sector is such where technology has created a different space, so insurers are able to streamline their business work processes. But, many insurers are facing difficulties that are impacting their economic and social systems.

Here are a glimpse of the challenges which insurers are facing these days with solutions

INCREASING COMPETITION

One of the intensive challenges for insurers is dealing with the ever-increasing competition. Each company wants to be the best with its different products and services.

Solution: Either you are running a small agency or a big enterprise, to build reputation and awareness, you have to work on marketing and brand awareness, and this approach needs to be digital in nature.

MANAGEMENT PROBLEMS

Being the owner of an insurance company, it is a major responsibility of yours to ensure all working processes are going smoothly. But, as the business expands, the number of clients increases, and this is where mismanagement occurs. This is a major reason which makes an insurance firm to lose out on its potential clients.

Solution: In the insurance business, when clients’ ratio increases, simultaneously, work processes increases. A proper strategy with a clear hierarchy of work processes can overcome this situation. The solution to every problem can’t be manual at all the time. So, the use of technology could be the best choice to execute repetitive tasks.

CHANGES IN CUSTOMER EXPECTATIONS

It is a truth that based on the quality of services, the customer stays loyal and potential. But, technology is in their hands, and they know how to use it to gain valuable information. They know what their needs and requirements are. But, for many insurance companies, it is a massive challenge to satisfy the changes that occur in customer expectations.
Solutions: Technology like data analytics can help insurers at large. Insurance companies will have buyer demographics and classified data that will provide a guide on the specific reasons for customers to ask for products and services.

TRUST

Many insurance firms have a lot of insurance products but don’t have a smooth process when it comes to paying claims. Either they fail to process the claims on time or fail to show the benefits related to the policy. This is the reason; companies are unable to build trust in their customers.
Solutions: It is not mandatory that you must hold the products in bulk to compete. Instead of working on multiple products, insurance companies should consolidate their existing services to serve better. It proves to be extremely useful and important when customers come to buy the product.

In conclusion, every business faces challenges and become worse during the downfall. In the insurance business, most problems occur in back-office processes like claims, policy, etc. To overcome such issues, an outsourcing partner could be the best choice.